The 12-Week Token Launch Checklist
A week-by-week token launch checklist covering positioning, sequencing, press, community and contingency — with no presale or…
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TokenPR Editorial Team
Articles credited to the TokenPR Editorial Team were produced in-house by the TokenPR newsroom rather than by a single named writer. We use this credit instead of attributing the work to an individual byline. Corrections and right of reply: editorial@tokenpr.net.
Articles published46
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Profile addedAug 2026
Latest by TokenPR Editorial Team
46 articles published
Positioning a Protocol Nobody Has Heard Of
How to position an unknown crypto protocol: finding real differentiation, writing a repeatable sentence, and the positioning…
What Belongs in a Crypto Influencer Contract
The clauses that matter in a crypto influencer agreement: disclosure, deliverables, prohibited claims, approval rights…
Measuring Crypto PR Without Lying to Yourself
Why impressions and media value are not PR results, and the four measures that actually indicate whether crypto PR is working for…
Preparing a Founder for a Hostile Interview
How to prepare a crypto founder for a difficult interview: identifying the real hard questions, building answers that hold, and…
Embargoes and Exclusives: How PR Timing Works
How embargoes and exclusives actually work in crypto PR: what each one is for, how to offer them properly, and the mistakes that…
How to Build a Crypto Media Map That Works
Build a crypto media map that produces replies: how to identify the right reporters, what to record about each, and why bought…
The Crypto Press Release Template That Gets Read
A crypto press release template built around what reporters actually check first, with the structure, the verification section…