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Thought leadership, documentation-grade explainers, technical SEO and distribution — for teams who want to be the…
Crypto PR · Influencer marketing · Web3 newsroom
Earn attention that converts
Earn attention that converts
PR, influencers and launch strategy for crypto teams
We help blockchain projects become legible and credible to the people whose opinion moves the business — and we run an independent newsroom that proves we understand the difference between coverage and noise.
No guarantees
We never promise coverage in a publication we do not own.
Everything labelled
Paid placement is disclosed at the top of the page, every time.
No price talk
No predictions, no targets, no presale promotion. Anywhere.
Services
Four ways we make you known
Crypto PR & Media Placement
Press strategy, media relations and announcement campaigns for blockchain teams — built on the assumption that a…
Influencer Marketing
Vetted creator outreach, disclosure-compliant sponsorships and measurement that can tell you whether any of it worked.
Token Launch & Go-To-Market
Positioning, narrative, sequencing and the twelve weeks of work that determine whether launch day is an event or an…
How we work
Straight answer, scope in writing, honest reporting
The same three commitments on every engagement, whether it is a single announcement or a twelve-week launch.
1 · We tell you if it is not there
Most announcements are not stories. We will say so before we burn your name with the twenty journalists who actually cover your category.
2 · Nothing we do not control is promised
Deliverables, timeline and measurement are agreed up front. Outcomes that depend on a third party are described as what they are.
3 · Earned and paid are reported separately
Reporting that blends the two is how agencies hide a bad quarter. Ours splits them, including the parts that underperformed.
The newsroom
Independent Web3 reporting
Written by our editorial desk. Nobody paid for any of it — sponsored content lives separately and is always labelled.
How Crypto Custody Actually Works
How crypto custody works: omnibus versus segregated accounts, qualified custodians, multi-party computation, and what actually…
Proof of Reserves: What an Attestation Proves
What proof of reserves actually demonstrates: assets versus liabilities, Merkle tree inclusion, the omitted-liability problem and…
What Crypto Market Makers Actually Do
How crypto market makers work: spreads, inventory risk, retainer versus loan-and-option deals, and why the contract structure…
How Crypto Exchange Listings Actually Happen
What actually happens in a crypto exchange listing: the review process, what exchanges assess, listing fees, and why…
Bitcoin and Ethereum: Two Development Cultures
How Bitcoin and Ethereum differ in protocol governance: change processes, client diversity, upgrade cadence and the trade-offs…
Reading On-Chain Data Without Fooling Yourself
Why on-chain metrics mislead: addresses are not users, volume is not economic activity, and the clustering assumptions behind…
Resources
Templates and checklists you can use today
The 12-Week Token Launch Checklist
A week-by-week token launch checklist covering positioning, sequencing, press, community and contingency — with no presale or…
How to Vet a Crypto Influencer Before Paying
A practical vetting framework for crypto influencers: engagement quality, audience overlap, disclosure history and the red flags…
The Crypto Press Release Template That Gets Read
A crypto press release template built around what reporters actually check first, with the structure, the verification section…
The team
Practitioners and reporters
Every article carries a byline, and every byline owns a beat and a standard.
Marisol Adeyemi
Head of Public RelationsMarisol Adeyemi leads public relations at TokenPR, where they run media strategy for protocol launches, funding announcements and the occasional bad…
Tobias Renner
Growth StrategistTobias Renner runs growth and influencer strategy at TokenPR. They spend most of their time on the least glamorous part of the job: working out…
Priya Venkataraman
Senior Reporter, Web3Priya Venkataraman is a senior reporter on the TokenPR newsroom desk, covering market structure, exchanges and the regulatory picture across…
Idris Karam
Blockchain Technology CorrespondentIdris Karam covers blockchain infrastructure for TokenPR: consensus design, scaling architecture, smart contract security and the long unglamorous…
Sanne de Vries
DeFi & Governance AnalystSanne de Vries analyses decentralised finance and on-chain governance for TokenPR, with a particular interest in the distance between how a system is…
Ready to launch louder?
Tell us what you are building and what you need to be known for. We will come back with a straight answer on whether we can help — and what it would take.