Crypto PR, influencer marketing and token-launch strategy — with an independent Web3 newsroom.

Usually within two weeks for a defined piece of work, longer if the engagement needs positioning built from scratch. If you have a fixed date, tell us in the first message — we will say plainly whether it is achievable rather than agreeing and compressing the part that matters.

No, and earlier is usually cheaper. Positioning is far less expensive to get right before it is public. We work with pre-launch teams regularly, and some of those conversations end with us recommending you wait.

Both. A single announcement or a launch programme is scoped as a project; ongoing media relations works better on a retainer because relationships compound. We will tell you which one your situation actually needs, including when the answer is neither.

An honest brief and one person who can make decisions. Beyond that: whatever substantiates your claims — documentation, audits, numbers with a methodology, customers willing to be named. The quality of that material is the single biggest predictor of how the work goes.

You will hear it from us first. Every engagement is measured against an objective agreed before it starts, and our reporting states what underperformed. If the honest read is that the work is not delivering, we say so and either change the approach or end it.

Almost entirely, yes. The media landscape, the compliance constraints and the credibility problem are specific enough that general tech PR experience does not transfer cleanly. If you are adjacent rather than in it, ask and we will give you a straight answer.