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PR Tips

Media relations for crypto teams: how to pitch reporters, what makes an announcement newsworthy, embargo etiquette, and handling a bad news cycle.

A first-24-hours crisis communications playbook for crypto teams: what to say before you know, who speaks, and the three mistakes…

Marisol Adeyemi·August 6, 2026·4 min read

Why impressions and media value are not PR results, and the four measures that actually indicate whether crypto PR is working for…

Tobias Renner·August 6, 2026·3 min read

A crypto press release template built around what reporters actually check first, with the structure, the verification section…

Marisol Adeyemi·August 6, 2026·4 min read

Build a crypto media map that produces replies: how to identify the right reporters, what to record about each, and why bought…

Marisol Adeyemi·August 6, 2026·4 min read

How embargoes and exclusives actually work in crypto PR: what each one is for, how to offer them properly, and the mistakes that…

Marisol Adeyemi·August 6, 2026·4 min read

How to prepare a crypto founder for a difficult interview: identifying the real hard questions, building answers that hold, and…

Marisol Adeyemi·August 6, 2026·4 min read