Write for TokenPR

What we are looking for

Writing from people who have actually done the thing. The most useful pitches we get come from practitioners describing a specific piece of work in enough detail that a reader could repeat it — a launch that went sideways and what was learned, an influencer programme with real measurement attached, a technical post-mortem written by someone who read the diff.

Good subject areas:

• Crypto PR and media relations, from the inside
• Influencer and community programmes, with measurement
• Token launch go-to-market and positioning
• Protocol architecture, security and post-mortems
• DeFi mechanism design and DAO governance in practice

What we reject immediately

• Guest posts written to place a link. This is the majority of what we receive. We do not sell links and we do not accept content whose purpose is a backlink. If you want a link, buy clearly labelled sponsored content instead — it is honest and it works better.
• Price predictions, forecasts or anything resembling investment advice.
• Presale and token-sale promotion.
• Generic listicles assembled from other articles.
• AI-generated drafts. We can tell, and it wastes both of our time.
• Undisclosed promotion of a project you are involved with. Disclose the relationship and we will consider it on the merits.

How to pitch

Email editorial@tokenpr.net with:

1. A two-paragraph summary of the argument, not a list of topics.
2. What specifically you have done that qualifies you to make it.
3. Any commercial relationship with anyone named in the piece.
4. One or two examples of previous writing, if you have them.

We reply to pitches we want to commission within about a week. We are a small desk and cannot respond to everything.

Terms

Commissioned pieces are paid. Rates depend on scope and are agreed before you write. You keep the right to republish after thirty days with a canonical link back. We edit for accuracy, clarity and house style, and we will not publish a piece you have not seen in its edited form.

Contributor pieces carry your byline and your own biography. They are editorial content and are held to the sourcing standards in our editorial policy.