Case Studies

This page is deliberately empty

We have not published case studies yet, and we would rather say that than fill the space.

Almost every metric on a crypto agency case-study page is unverifiable by the reader. Impressions, “media value”, reach and follower growth are either inputs presented as outcomes or numbers with no stated methodology. A meaningful case study needs a named client who has agreed to be named, a baseline measured before the work started, and a result the client will stand behind. We will publish them when we have engagements that meet that bar and clients who have consented.

What a TokenPR case study will contain

• The client, named, with their written permission. Anonymous case studies are unfalsifiable and we do not think they are worth reading.
• The actual challenge, including the constraints — a launch date that could not move, a technical story that was hard to explain, a reputation problem.
• What we did, specifically enough that a competitor could copy the approach. If the method only works while it is secret, it is not a method.
• The result, measured against an objective agreed before the work started — with earned coverage separated from paid distribution, and with the parts that underperformed stated plainly.
• What we would do differently. A case study with no self-criticism is marketing copy.

What you will never find here

Invented metrics. Unnamed “leading Layer 1” clients. Screenshots of paid articles presented as earned coverage. Percentage increases with no baseline. Any claim connecting our work to a token price.

In the meantime

The most honest evidence we can offer right now is our own published work: the playbooks show how we think, the service pages set out exactly what we deliver and refuse, and the newsroom demonstrates the editorial standard we hold ourselves to. If you would like to talk to us about a specific problem, tell us what you are building.