Earn coverage you did not have to buy
Press strategy, media relations and announcement campaigns for blockchain teams — built on the assumption that a reporter will check everything you say.
The problem
Most crypto announcements get ignored, and the team is rarely told why. The usual reasons are boring: the news is not actually new, the person quoted is not credible on the subject, the claim cannot be verified without taking the team's word for it, or the release landed on the same morning as something bigger.
The standard response is to buy placements, which produces a page of paid articles nobody reads and a media presence that collapses the moment anyone looks closely.
Our approach
We work upstream of the pitch. Before anything goes to a journalist we establish what is genuinely new about it, who is credible to say it, what evidence exists to support it, and when it should land.
Then we pitch reporters who cover that specific beat, with a story rather than a press release, and we tell you honestly when something is not a story. That last part is the service. An agency that pitches everything burns your name with the twenty journalists who matter.
Deliverables
What you actually get
Concrete outputs, agreed in the statement of work before anything starts.
Messaging framework and narrative positioning for the company and its spokespeople
Media map of the reporters and outlets that actually cover your category
Announcement strategy and timeline for each milestone
Press materials: releases, briefing documents, Q&A packs and fact sheets
Direct pitching and relationship management with named journalists
Spokesperson preparation, including hostile-question drills
Embargo and exclusive management
Crisis communications planning, and hands-on support when something breaks
Coverage reporting that distinguishes earned placement from paid distribution
Questions
Frequently asked
Can you guarantee we will be covered by a specific publication?
No, and nobody honestly can. A publication that lets an agency guarantee placement is selling advertising, not covering news. What we can commit to is the work that makes coverage likely, and to telling you when the story is not there yet.
How long before we see results?
Media relationships and narrative work compound. A single well-prepared announcement can land quickly; building a position where reporters approach you takes months. We will give you a realistic timeline for your specific situation before you sign anything.
Do you work with pre-launch projects?
Yes, and it is often the best time to start, because positioning is much cheaper to fix before it is public.
What happens if we get bad press?
That is crisis work and it is part of what we do. The honest answer is that the outcome depends heavily on the facts. We will not help you mislead anyone about them.
Will our PR affect our token price?
We do not make that claim, we do not work on that basis, and any agency that promises it is describing market manipulation.
Ready to launch louder?
Tell us what you are building and what you need to be known for. We will come back with a straight answer on whether we can help — and what it would take.