Section

Crypto Marketing

The flagship section: practitioner-grade playbooks for earning attention in crypto. PR strategy, influencer programmes, launch sequencing, positioning and messaging — concrete tactics with templates, not listicles.

Influencer Strategy PR Tips Token Launches

PR Tips

Crypto Crisis Comms: The First 24 Hours

A first-24-hours crisis communications playbook for crypto teams: what to say before you know, who speaks, and the three mistakes…

Marisol Adeyemi·August 6, 2026·4 min read

PR Tips

Measuring Crypto PR Without Lying to Yourself

Why impressions and media value are not PR results, and the four measures that actually indicate whether crypto PR is working for…

Tobias Renner·August 6, 2026·3 min read

Token Launches

The 12-Week Token Launch Checklist

A week-by-week token launch checklist covering positioning, sequencing, press, community and contingency — with no presale or…

Tobias Renner·August 6, 2026·4 min read

Token Launches

Positioning a Protocol Nobody Has Heard Of

How to position an unknown crypto protocol: finding real differentiation, writing a repeatable sentence, and the positioning…

Tobias Renner·August 6, 2026·3 min read

Influencer Strategy

How to Vet a Crypto Influencer Before Paying

A practical vetting framework for crypto influencers: engagement quality, audience overlap, disclosure history and the red flags…

Tobias Renner·August 6, 2026·4 min read

Influencer Strategy

What Belongs in a Crypto Influencer Contract

The clauses that matter in a crypto influencer agreement: disclosure, deliverables, prohibited claims, approval rights…

Tobias Renner·August 6, 2026·3 min read

PR Tips

The Crypto Press Release Template That Gets Read

A crypto press release template built around what reporters actually check first, with the structure, the verification section…

Marisol Adeyemi·August 6, 2026·4 min read

PR Tips

How to Build a Crypto Media Map That Works

Build a crypto media map that produces replies: how to identify the right reporters, what to record about each, and why bought…

Marisol Adeyemi·August 6, 2026·4 min read

PR Tips

Embargoes and Exclusives: How PR Timing Works

How embargoes and exclusives actually work in crypto PR: what each one is for, how to offer them properly, and the mistakes that…

Marisol Adeyemi·August 6, 2026·4 min read

PR Tips

Preparing a Founder for a Hostile Interview

How to prepare a crypto founder for a difficult interview: identifying the real hard questions, building answers that hold, and…

Marisol Adeyemi·August 6, 2026·4 min read