Marisol Adeyemi

Marisol Adeyemi leads public relations at TokenPR, where they run media strategy for protocol launches, funding announcements and the occasional bad week that a team did not plan for.

They came into crypto sideways, after most of a decade doing communications for enterprise infrastructure companies — the kind of businesses whose products are essential, invisible and almost impossible to make interesting to a journalist. That turned out to be unusually good preparation. Most crypto announcements fail for the same reason enterprise announcements fail: the team writes about what they built instead of what changed for somebody else.

Marisol's working position is that coverage is a consequence, not a deliverable. No agency can promise a placement in a publication it does not control, and any agency that does is either buying the placement or misleading the client. What can be engineered is everything upstream — whether a story is genuinely new, whether the person speaking is credible on the subject, whether the timing collides with something bigger, and whether a reporter can verify the claim without taking the team's word for it. Teams that fix those four things get covered. Teams that skip them buy press releases and call it PR.

They are direct with clients about the limits of the discipline. TokenPR does not offer guaranteed coverage, does not pay journalists, and will not pitch a story built on a number the team cannot substantiate. Marisol has walked away from engagements over that last point more than once.

At TokenPR they write the PR Tips section, focusing on the mechanics most founders never get taught: how an embargo actually works, why "exclusive" means something specific, what makes a spokesperson quotable, and how to handle the first hostile question in a way that does not generate a second story. They also handle crisis work, which they describe as the same job performed at four times the speed with none of the goodwill.