Influencer campaigns that survive a second look
Vetted creator outreach, disclosure-compliant sponsorships and measurement that can tell you whether any of it worked.
The problem
Crypto influencer marketing has two structural problems. The first is that a large share of reachable audience is not real, and follower counts are close to useless as a buying signal. The second is that most campaigns are measured by screenshotting view counts, which cannot distinguish a campaign that worked from one that did not happen.
On top of that sits a compliance problem. Undisclosed paid promotion is against the rules in most of the markets you care about, and the enforcement trend is going one way.
Our approach
We treat this like media buying, because that is what it is. Creators are vetted on engagement quality, audience overlap with your existing placements and their disclosure history — including whether they have previously promoted something that collapsed.
Every placement is disclosed. Every campaign has an objective agreed before launch, a measurement plan, and a post-mortem that is allowed to conclude it failed. We would rather tell you that than sell you a second campaign built on a bad read of the first.
Deliverables
What you actually get
Concrete outputs, agreed in the statement of work before anything starts.
Creator shortlist with audience-quality analysis, not follower counts
Audience overlap analysis across the proposed roster
Disclosure history and prior-promotion check on every creator
Campaign brief, messaging guidance and compliance requirements
Rate negotiation and contracting
Disclosure compliance monitoring during the campaign
Measurement plan agreed before launch, with a holdout where feasible
Post-campaign analysis including what did not work
Questions
Frequently asked
Why do you insist on disclosure when competitors do not?
Because undisclosed promotion is a regulatory exposure for you, not just for us, and because it stops working the moment an audience notices. We have lost pitches over this and we are keeping the policy.
How do you vet audience quality?
We look at engagement distribution, comment authenticity, audience overlap between proposed creators, growth pattern, and what the creator has promoted before. Follower count is close to the least informative number available.
Can influencers move our token price?
No, and we will not take work premised on that. It is both false and, framed as a promise, a market-manipulation problem.
What does a campaign cost?
It depends entirely on the roster. Creator rates in this sector vary by more than an order of magnitude for similar reach. We will show you the rate card we negotiate rather than marking it up invisibly.
What if a creator we hired says something inaccurate about our product?
The contract requires correction. This is why the messaging guidance and compliance monitoring exist.
Ready to launch louder?
Tell us what you are building and what you need to be known for. We will come back with a straight answer on whether we can help — and what it would take.