The 12-Week Token Launch Checklist
A week-by-week token launch checklist covering positioning, sequencing, press, community and contingency — with no presale or…
Marketing intelligence
Playbooks, templates and checklists
Playbooks, checklists and templates written by the people who run the campaigns. Free, practical, and usable without hiring us.
How to Vet a Crypto Influencer Before Paying
A practical vetting framework for crypto influencers: engagement quality, audience overlap, disclosure history and the red flags…
The Crypto Press Release Template That Gets Read
A crypto press release template built around what reporters actually check first, with the structure, the verification section…
How to Build a Crypto Media Map That Works
Build a crypto media map that produces replies: how to identify the right reporters, what to record about each, and why bought…
Why we give these away
Because a founder who reads a playbook and runs it themselves is a better prospect later than one who was sold a retainer they did not understand — and because an agency that cannot show its working is asking to be taken on faith.
Everything here is written by our own practitioners about their own discipline. None of it is sponsored, and none of it makes claims about price or returns. If you want the harder version applied to your specific situation, that is what the services are for.