Crypto Crisis Comms: The First 24 Hours
A first-24-hours crisis communications playbook for crypto teams: what to say before you know, who speaks, and the three mistakes…
Tag: media relations
Measuring Crypto PR Without Lying to Yourself
Why impressions and media value are not PR results, and the four measures that actually indicate whether crypto PR is working for…
Embargoes and Exclusives: How PR Timing Works
How embargoes and exclusives actually work in crypto PR: what each one is for, how to offer them properly, and the mistakes that…
The Crypto Press Release Template That Gets Read
A crypto press release template built around what reporters actually check first, with the structure, the verification section…
How to Build a Crypto Media Map That Works
Build a crypto media map that produces replies: how to identify the right reporters, what to record about each, and why bought…