Asa Hiken

Asa Hiken is a technology reporter at Ad Age, and contributes writing on technology and marketing to TokenPR.

At Ad Age he covers how technology is changing advertising — artificial intelligence in marketing, the platform businesses of Big Tech, and earlier the intersection of Web3 and brand strategy through the crypto and NFT cycle. He was previously an associate editor at Marketing Dive.

At TokenPR he writes about the marketing side of crypto: what actually moves attention for a technical product, and which tactics survive contact with an audience that has seen the last three cycles. He is an external contributor, not a member of TokenPR staff, and TokenPR's PR clients have no involvement in what he writes here.